Customer Data – alle Bücher und CDs

Sachiko Scheuing

How to Use Customer Data

Data-driven marketing is a huge aspect of any modern-day marketing plan, but balancing customers' privacy concerns with the latest innovations can be a complex challenge. When done right, data-driven mark…

Mohamed Zaki

Data-Driven Customer Experience Transformation

Understand how to leverage data and the latest technology including AI to deliver excellent customer experiences across digital, social and physical channels.

Mohamed Zaki

Data-Driven Customer Experience Transformation

Understand how to leverage data and the latest technology including AI to deliver excellent customer experiences across digital, social and physical channels.

Joyce Kay Avila

Hands-On Salesforce Data Cloud

Learn how to implement and manage a modern customer data platform (CDP) through the Salesforce Data Cloud. This practical book provides a comprehensive overview that shows architects, administrators, deve…

Zontee Hou

Data-Driven Personalization

Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.

Zontee Hou

Data-Driven Personalization

Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. To break through the noise, marketers today need to be hyper-relevant to their custom…

Solas

The Hour Before Dawn

Bernard J. Jansen, Kholoud K. Aldous, Soon-Gyo Jung, Hind Almerekhi

Understanding Audiences, Customers, and Users via Analytics

This book presents the foundations of using analytics from the laboratory, social media platforms, and the web. The authors cover key topics including analytics strategy, data gathering approaches, data p…

Accelerating Digital Transformation

This book celebrates the 10-year anniversary of Software Center (a collaboration between 18 European companies and five Swedish universities) by presenting some of the most impactful and relevant journal …

Kristin Masuch

Another Day, Another Data Breach

Data breaches, which compromise the confidentiality of customer data that a company stores, have become a common problem for many companies today. Due to sophisticated attacks that are evolving constantly…

Ted Moser, Charlotte Bloom, Omar Akhtar

Winning Through Platforms

Winning through Platforms is your new go-to guide for modern competitive advantage. Digital platforms are no longer for just the tech elite. They're spreading to every company and industry, powered by the…